The watering can-can.

How do you launch a new gardening product in a me-too category awash with straight product demos and talk of nutrients?

THE DISRUPTION\

We showed the joy of gardening and made a big song and dance about it.

Westland Boost is a new plant feed that brings gardeners four times more blooms than watering alone. So we created a film that’s exciting, exhilarating, and overflowing with life and colour, with a soundtrack that symbolises the sheer joy and energy that gardening can give - times four.