The heart warming poster.

With temperatures dropping to -5 degrees, the homeless faced their toughest winter yet. How can we raise donations for them without spending money that could go to a better home?

THE DISRUPTION\

We took advantage of a badly placed poster to save 130 people from the street with a budget of £0.

We spotted an unfortunately placed 48 sheet above one of Manchester’s most notorious homeless spots and had to do something about it.

In partnership with Depaul UK, a charity that is supporting young homeless people, we delivered a reactive poster reminding everybody to help those who aren’t just not looking forward to chilly winter nights, but dreading them.