PROSTATE TESTING DOESN’T HAVE TO BE A PAIN IN THE BUM

Challenge

One man dies of prostate cancer every 45 minutes in the UK. If more men got tested, more would survive. BUT. And there is quite literally a butt in this, prostate tests have a bad rep with guys, because of one common misconception. And that is most men believe the main way to be tested is by a finger up the bum. And not talking about it is literally getting men killed. The reality is a simple blood test, taken from the arm. Our challenge was to raise awareness of this, break down behavioural barriers, be shared and talked about by our audience and most importantly get men to have the blood test.