The Red Eye Awakens

‘The Red Eye Awakens’ is the final part of an ongoing content series before the big relaunch of Nemesis in 2024. Created to keep the interest of Alton Towers and ride superfans between the closure and final revamped ride reveal, the whole series has kept the viewers on their toes and hungry for more.

The story of the shadowy Phalanx organisation and their dark investigations into the Nemesis beast, come to a final ominous conclusion in this film. This final edit is a pivotal moment in the campaign, it rounds off the story and sets the ride up for relaunch by announcing in the most dramatic way that Nemesis has reawakened.

By taking the closure of an iconic rollercoaster and turning it into an opportunity to tell a hugely engaging story, we gave Alton Towers a very successful content series, increased fans interest into what was already a well-loved ride and set the scene for what is about to come next...buckle up folks. Nemesis is back.

Over 180,000 plays and 7,000 likes on Instagram

19,000 views on YouTube

Over 40,000 view and 1,200 likes on Facebook

And an increase of 1,120 sign ups to the Nemesis ECRM in the 5 days following the post (a 15% increase in the total number of subscribers)