The closing ceremony.

After 28 years, the iconic Nemesis rollercoaster needed urgent restoration. We had to close it without causing outrage amongst the fans.

THE DISRUPTION\

Instead of closing it quietly, we turned it into the biggest event in Alton Towers’ history.

We created a shadowy organisation called The Phalanx and invited 28,000 people to watch them close it as they began looking into the abnormal behaviour of the beast. As of writing, their investigation is still ongoing.