SUMMER OF FUN

Now more than ever, budget is proving a deciding factor for families looking for days out over the summer break, with many priced out at the planning stage.

Merlin responded by offering big reductions on kids tickets for theme parks and attractions nationwide. They needed a campaign that focused on making fun more accessible for families, this resulted in what would be the first-ever overarching brand campaign for Merlin Entertainments.

THE DISRUPTION

Most theme park ads just focus on the actual rollercoaster experience. But we dramatised the journey leading up to it too. We emotively showed kids acting out the rides and attractions at home, all in the hope that mum and dad might make let them experience it for real this summer.

With more parents than ever being able to say yes to their kids’ dream days out, we then brought to life all those uplifting moments of joy on park, with rides, rollercoasters and attractions shot from imaginative angles to create a truly exhilarating AV experience. 

Featuring attractions such as SEA LIFE, Madame Tussauds and the London Eye, plus theme parks such as LEGOLAND® Windsor Resort, Alton Towers Resort and Chessington World of Adventures Resort, this really was a campaign that accessed all areas of Merlin.

And with 60 and 30 second TV spots, out-of-home advertisements, paid social media promotions and dynamic OOH motion displays at Euston and Waterloo Stations, it would access all areas of media across the country too.