Where imaginations build and build.

In theme park commercials, the rides are usually the heroes.

THE DISRUPTION\

We made the children and their imagination the heroes instead. 

Introducing our brand-new global campaign for LEGOLAND®. ‘Where imaginations build and build’. It shows how LEGOLAND® inspires a lifetime of creativity, using the LEGO® bricks themselves to bring the imaginative thoughts to life.

Created as a toolkit, this commercial can be built, unbuilt, and rebuilt to work for all the different LEGOLANDs around the world. We even filmed the entire thing twice, giving us a version for the parks in Malaysia, South Korea and Japan.

And the campaign doesn’t stop building there. We also created social posts full of imagination plus idents for Family Movies on Channel 5, showing how LEGOLAND® is the place you can do things usually only seen in movies.