The curse at Alton Manor.

A new haunted house was launching at Alton Towers to replace the ride Duel.

THE DISRUPTION\

We didn’t show people why they’d want to visit, in fact we showed all the reasons they wouldn’t.

Before the first hard hat was even donned, we began telling the tale of the new haunted house at Alton Towers Resort and the young girl who resides inside, drip feeding every plot twist and story arc bit by bit and bringing everyone along for the ride. 
 
Running across TV, OOH, Bus lenticulars, a UV mural and even hoarding boards, here’s how we brought the haunting story of an undead young girl to life.